At Cherry, we believe in the power of community. That’s why we decided to build a financial services company that at its core serves local businesses and its consumers. The lifeblood of our economy starts on Main Street and we felt it was finally time that a company stood for society’s true entrepreneurs, local business owners.
Beyond our team’s passion for local businesses, we hold firm that technology has the power to make everyday life easier. We strive for simplicity in our product, process, and decision making. We believe the ambiguous nature of larger financial institutions make what should be simple complex. It is why transparency is a core value of our company and is what we aim to provide to our merchants, consumers and employees; allowing them to make more informed decisions and giving them better peace of mind.
We are driven to always do the right thing and let the integrity of data drive our path forward.
We as a team always have an eye towards the future but are never too busy to celebrate the wins, no matter how big or small. We aim to build and maintain a culture where passion and fun should be embraced, not checked at the door; working hard and having fun should never be mutually exclusive.
