How The LAB Aesthetics & Wellness Tripled Approval Volume with Cherry
The Story
The LAB Aesthetics & Wellness is a results-driven medical spa and wellness clinic in Spokane Valley, Washington. Offering a comprehensive menu of services including injectables (Botox and dermal fillers), laser and skin treatments, CoolSculpting body contouring, microneedling, DiamondGlow facials, and wellness and weight loss programs, The LAB has built a strong reputation for personalized, education-first care. With hundreds of five-star reviews and a loyal patient base across the greater Spokane area, they are recognized as one of the region's leading medical aesthetic clinics.
The Goal
The LAB wanted to make advanced aesthetic treatments more financially accessible to their patients without compromising the high-touch, consultative experience they're known for. With a wide range of premium services and membership packages, they sought a financing solution that could remove cost as a barrier and help more patients commit to the treatment plans that were right for them, ultimately driving higher conversion rates and increased average ticket size.
The Cherry Solution
The LAB became true believers in Cherry and embedded it into every touchpoint of the patient journey. Cherry is introduced in every patient conversation, with no assumptions made about a patient's financial situation, and every patient is given the opportunity to explore flexible payment options. Cherry is prominently featured on their website and is included in booking confirmation texts, so patients are already thinking about financing options before they arrive. The LAB also actively promotes Cherry on their social media channels on a regular basis, driving awareness and generating inbound interest from prospective patients who are already thinking about how to budget for treatments. This consistent, multi-channel integration has made Cherry a natural part of their brand, not an afterthought.
Results
The LAB's commitment to Cherry has produced meaningful, sustained volume growth. Total approval volume climbed from $21K-$56K per month in early-to-mid 2025 to $80K-$98K per month by early 2026, representing roughly a 3x increase over the period. Transaction counts have also risen steadily, with The LAB averaging 11-13 Cherry-financed transactions per month as of early 2026, compared to just 3-8 per month in mid-2025, and April 2026 is already pacing at $25K in funded transactions. Both Allē and Cherry-branded transactions contribute to the practice's growing volume, reflecting how deeply financing has become embedded across their full service offering.
In Their Words
We use Cherry as our only financing option here at The Lab. It's just a really great approval rate—we have a lot of patients that are able to finance their whole treatment plan, including injectables, microneedling, facials, basically anything that they need here in clinic. We also appreciate that there's the Allē Cherry option that has a lot of really good promotional options to help patients save money and always doing fun different things to entice them to do other treatments. We also just have a lot of patients that have a really seamless experience with it compared to other financing options that a lot of other clinics offer. This is why we use it as our main and only option here at The Lab.
