Cherry is a third-party financing provider that helps consumers access essential services — like veterinary, dental, and medical care — by breaking payments into monthly or weekly installments. Used by a wide range of businesses, Cherry supports providers through tailored loans that match their customers’ financing needs. For a veterinary practice, Cherry disburses funding to clients seeking to finance pet care. The provider gets paid the full amount upfront for their services, and the client repays Cherry over time.

Here’s how it works:

1. A client completes our 60-second application, undergoing a soft credit check that doesn’t affect their credit score.
2. If approved, they can choose from multiple payment plans based on loan amount, loan terms, and their budget.
3. The provider receives full payment from Cherry, minus the merchant processing fee, usually within 2–3 business days.
4. The client repays Cherry over a set period of time.

Cherry is a lender focused on healthcare and wellness, delivering simple, transparent financing to pet owners. With low fees for providers, special financing plans, a fast application, broad eligibility, and low minimum monthly payments, we help veterinary clinics support more pet parents, deliver life-saving care, and grow sustainably.

Offering flexible payment options helps clients manage out-of-pocket veterinary costs. With more ways to pay, you make it easier for pet parents to move forward with treatment, which is why some Cherry providers have seen a big boost in business since adopting our third-party financing. Other top reasons vet practices like Cherry:

• Fast, easy-to-use application
• High approval rate, enabling more clients to afford critical care for their pets
• True 0% APR options, no deferred interest

We offer flexible pet financing options, like loan amounts up to $35,000, repayment plans between 3 and 60 months, and competitive interest rates — including always interest-free plans for Pay-in-4 and qualifying 0% annual percentage rate (APR) for monthly plans.

Our loan options are specifically designed to cover vet bills, ensuring that borrowers have access to financial assistance for all their pet's healthcare needs. Unlike personal loans or a general line of credit, our vet care financing is built specifically so customers can afford checkups, vaccinations, emergency care, and other veterinary expenses associated with the average cost of pet ownership.

Payments to veterinary providers are processed upfront when the transaction is made, and funds should arrive electronically in the provider’s bank account in 2-3 business days. Our streamlined electronic process allows providers to offer swift medical care to pets while maintaining the consistent cash flow needed to support a vet startup, small business, animal hospital, or nonprofit.

We provide US-based customer support, handling all client inquiries and repayment processes, allowing your veterinary staff to focus more on providing care. It’s just one of the many reasons that over 40,000 medical practices love Cherry.

Our financing program can be integrated into vet clinics the same day, enabling immediate improvement on case acceptance and client enrollment.

You, as the practice, are not responsible for the repayment of your customers' contracts. We take on the credit risk of every contract initiated through Cherry.

There is no annual fee, monthly maintenance fee, or setup charge. Cherry offers a quick and easy enrollment process with no hidden costs. Merchant processing fees apply, but they’re up to 50% lower than other financing companies.

We boast an industry-leading 80%+ approval rate, accommodating a wide range of borrowers. For Pay-in-4 (our 6-week plan), we approve ~90% of applicants.

There are no origination fees, prepayment penalties, deceptive promotional periods, or deferred interest charges you might find with other lenders. Borrowers can make extra monthly payments and pay off their entire loan amount early without incurring any penalties.

Cherry can be used to finance a wide range of services and pet needs, including checkups, emergency vet visits, vaccinations, diagnostics, x-rays, teeth cleaning and other dental care, spay and neuter procedures, specialized pet food, and even elective treatments.

We perform a soft credit check during the loan application process to prequalify customers, which does not impact their credit score. At no point do we conduct a hard credit check. This approach offers customers peace of mind, allowing them to explore pet financing options and find the lowest rate possible without fear that it will impact their credit report.

Before or during their vet visit, clients can apply online and receive a decision all within 60 seconds. If approved, they can use their funds immediately.

Yes, consumers with good credit, bad credit, and limited credit backgrounds can qualify for financing plans tailored to their individual circumstances. At Cherry, we know that credit history is only a glimpse of a consumer’s financial situation, and with a proprietary underwriting algorithm, we’re able to look beyond outdated markers of financial stability to accept a wider range of borrowers who may not meet traditional credit approval standards.

Yes, clients can manage their plan online and track monthly payments from an easy-to-use dashboard.

Unlike a traditional personal loan, Cherry is tailored for pet care and only usable with the specific vet clinic or veterinary hospital that offers it. We offer low interest rates, qualifying 0% APR, simple eligibility requirements, and never conduct a hard credit check.

Yes, even if your clients have pet insurance, they can still use Cherry to cover medical bills, or portions of bills, not fully covered by their insurance company.

Clients can use a bank-issued debit card or a credit card* to make their initial payment at time of checkout. Clients can make any future monthly payments on their Cherry account via ACH electronic transfer from their checking account, debit card or credit card*.

*Note: Making payments via credit card will result in a 2.99% processing fee for the client. There is no processing fee for making payments via ACH or bank-issued debit card.

From new pet owners with high veterinary bills to families who need help affording pet surgery — or any other service or product that supports pet health, Cherry is built for anyone who wants manageable financing without all the fees, higher interest, and prepayment penalties.

We accept applications from family members or anyone willing to help cover veterinary expenses for a pet. Payments can be made via debit card, credit card, or ACH from a bank account.

Unlike CareCredit, we don’t perform hard credit checks, apply deferred interest charges, or require customers to apply for a physical credit card (like the CareCredit card). We approve nearly twice as many borrowers and are up to 50% cheaper for providers. Compared to Scratchpay, we offer 3x higher loan amounts, longer terms, and more customizable repayment plans.

Refunds can be initiated within the transaction tab of the Provider Portal by selecting the dropdown of a completed transaction. Full refunds and partial refunds are available to choose from. Transactions that are older than 60 days are ineligible for refunds through the Cherry platform. To initiate a refund outside of the first 60 days, it is up to the practice to facilitate the refund directly with the borrower.

• Full Refunds: A full refund cancels the borrower’s contract. The practice receives reimbursement from Cherry for processing fees, and the borrower receives a credit for any remaining balance owed.
• Partial Refunds: A partial refund issues a partial credit to the borrower, not to exceed the full remaining balance. Cherry prorates and reimburses the practice’s processing fees. Partial refunds can be performed multiple times and only up to the full remaining balance.