The Story

Uplift Medical is a patient-focused medical practice led by owner Kenny Goolsby, offering treatment plans that often require meaningful financial commitment. Prior to Cherry, patients frequently hesitated to move forward due to concerns about affordability.

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The Goal

Uplift Medical partnered with Cherry to increase treatment acceptance rates, reduce patient hesitation around cost, increase overall revenue, and enable patients to commit to more comprehensive, longer-term treatment plans.

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The Cherry Solution

Cherry enabled Uplift Medical to shift conversations from total cost to flexible, patient-friendly payment options, directly addressing the primary barrier to treatment acceptance. By offering multiple financing options, patients felt more comfortable moving forward with care, the team could confidently present longer and more complete treatment plans, and staff no longer had to navigate affordability objections manually. Additionally, Cherry's onboarding and support stood out: fast, simple implementation aligned seamlessly with the practice's workflow, and dedicated reps made the process “painless” and easy to integrate into daily operations. This combination of better payment flexibility and operational simplicity allowed Uplift Medical to focus on delivering care instead of overcoming financial objections.

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Results

By implementing Cherry, Uplift Medical experienced a 30% increase in revenue, 3x treatment acceptance rates driven by reduced cost concerns, increased patient satisfaction with more patients feeling confident and comfortable moving forward, and more patients opting into longer, higher-value treatment plans. Overall, Cherry helped transform affordability from a barrier into a growth driver for the practice.