How Black Hills Modern Endodontics Boosted Case Acceptance 40% with Cherry
The Story
Black Hills Modern Endodontics is a single-location root canal specialty practice in Rapid City, South Dakota. Since most patients come in with acute pain and need same-day treatment rather than a series of follow-up visits, the practice needed a financing option built for speed and quick approvals.
The Goal
- Increase revenue
- Find a good low-rate option for their patients
- Quick approvals
- Increase case acceptance
The Cherry Solution
The practice leverages Cherry as their first financing option provided to patients, and due to the nature of their practice being primarily root canals and not repeat clientele, they needed a solution that quickly gave patients options to make same-day decisions for patients that are in pain and need care immediately.
Highlights:
- Office staff have been consistently offering Cherry as their preferred financing option and have increased case acceptance by about 40% since the start of 2026.
- The self-service mobile application means patients can apply from their phones without a hard credit check, reducing financial stress and streamlining the checkout experience.
- The fast approval speed enables same-day treatment decisions – one of the practice’s main goals when onboarding.
A standout example: There are many times when patients who come to us in pain cannot receive treatment without Cherry. One patient recently came in with trauma and lots of discomfort, and was able to keep her teeth on an emergency basis thanks to Cherry helping her get the financing she needed.
Results
- Since starting with Cherry in 2023, the practice has seen a 35% increase in case acceptance overall
- An 80% approval rate has helped give the practice the wider patient access they were looking for
