The Story

​Bowser Dentistry​ is a full-time general dentistry practice based in York, Pennsylvania. The practice offers a comprehensive range of services — including restorative dentistry, cosmetic dentistry, dental implants, orthodontics, sedation dentistry, and pediatric care.

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The Goal

Bowser Dentistry wanted to:

• Increase treatment acceptance rate,​ especially for patients returning after a lengthy gap in dental care who were hesitant to commit due to cost
• ​Reduce financial barriers for large-ticket cases:​ give patients a way to say "yes" to significant dental work without the stress of a large upfront bill
• ​Improve office efficiency​ by replacing clunky financing processes with a solution that's fast and user-friendly for both staff and patients
• ​Streamline the checkout process​ by enabling same-day treatment acceptance so patients don't delay treatment or walk away
• ​Retain and re-engage patients​ by bringing back patients who had been avoiding care due to financial concerns, and keep them coming back

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The Cherry Solution

Bowser Dentistry integrated with Cherry, which offered a significantly faster application and approval process compared to their prior workflow. The team found Cherry intuitive on both the patient and practice side, making it easy to present Cherry without slowing down the office.

• Cherry is presented to every patient, not just those who ask:​ Staff proactively offer Cherry during treatment consultations, removing the awkwardness of cost conversations
• ​Same-day approvals eliminate delayed treatment: Cherry's faster application process means patients commit on the spot rather than leaving to think about it
• Re-engaging lapsed patients through financing access: Patients who had avoided care due to cost — like the mother who returned after a lengthy gap — are now able to move forward with treatment for themselves ​and​ their families
• Monthly payment framing improves conversion​: Presenting treatment as an affordable monthly payment rather than a lump sum helped unlock high-value cases
• Streamlined checkout keeps the office efficient​: Cherry's user-friendly platform on both the patient and staff side reduced friction at checkout, allowing the team to process financing without disrupting patient flow

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Results

In 11 months since partnering with Cherry (May 2025-April 2026), Bowser Dentistry has achieved:

• $147,486 in financed treatment volume, converting hesitant patients into 64 funded treatment plans
• 25-50% increase in case acceptance​ with patients saying yes to treatment they previously would have delayed or declined due to cost
• ~$2,300 average treatment cost reflecting patients confidently moving forward with comprehensive treatment, not just basic care
• Consistent Cherry usage and strong patient financing behavior