How Definitive Dental Grew Revenue 152% with Cherry

The Story

Definitive Dental is a single-location, owner-operated dental practice based in Grand Prairie, Texas. Led by one dedicated provider, the practice offers a comprehensive range of services including general and family dentistry, cosmetic dentistry, dental implants, and orthodontics — serving their local community with personalized, high-quality care.

The Goal

Definitive Dental partnered with Cherry to:

• Increase treatment acceptance rates across all patient consultations
• Grow monthly Cherry-financed revenue and contract volume
• Help more patients move forward with recommended treatment by making costs feel approachable, regardless of the size of the plan

The Cherry Solution

For Definitive Dental, the key was consistency. As a single-provider practice, every patient interaction flows through one doctor and one team — making it essential that financing felt like a natural, expected part of the conversation rather than an afterthought.

The practice committed to a simple but powerful standard: every patient receives a monthly payment option alongside their full treatment cost, every single time. No more gauging whether someone "looked like" they needed financing. No more waiting to be asked. Cherry became part of the treatment presentation itself.

This consistency is what separates their post-change performance from their baseline. Over 22 months of selective presenting, results were steady but limited. Once the team locked in the habit of presenting to everyone, the same patient base began producing dramatically different outcomes — more applications, more contracts, a higher approval rate, and nearly matching 22 months of revenue in just 8 months.

Results

Before the behavior change, Definitive Dental averaged $13,766/month over 22 months — presenting Cherry only to patients who asked.

After presenting to every patient, their monthly average jumped to $34,769/month — a +152% increase.

Before | Sep 2023 – Jul 2025 (22 months) $302,851 in revenue 261 applications | 94 contracts | 80% approval rate ~12 applications/month | ~4 contracts/month

After | Aug 2025 – Apr 2026 (8 months) $278,150 in revenue 143 applications | 63 contracts | 87.5% approval rate ~18 applications/month | ~8 contracts/month

Since implementing their proactive Cherry strategy, Definitive Dental has:

• Nearly matched 22 months of revenue in just 8 months
• +152% increase in monthly average revenue
• Monthly applications increased from ~12 to ~18 per month
• Monthly contracts doubled from ~4 to ~8 per month
• Approval rate improved from 80% to 87.5%
• More revenue per contract, driven by presenting treatment as a monthly payment to everyone