How Dental One Associates Marietta Hit 115 New Patients – 64% Above Goal

The Story

Dental One Associates - Marietta is part of Dental Care Alliance, which supports over 400 practices nationwide. Located in Marietta, the office offers a full range of services including general dentistry, cosmetic treatments, dental implants, clear aligners, emergency care, and sedation dentistry.

The Goal

The practice partnered with Cherry to:

• Increase overall revenue and production
• Improve case acceptance rates
• Provide patients with more accessible and flexible payment options

The Cherry Solution

To drive results, the team implemented a structured and proactive Cherry workflow focused on pre-approvals, patient education, and consistent follow-up:

Pre-Appointment Financial Prep

• The team began preparing Cherry pre-approvals and payment estimators for new patients ahead of their visits – often completing this for the entire upcoming week every Friday.
• Patient charts were updated with pre-approval status and flagged in notes to ensure visibility during consults & further ease the financial discussion upon closing.

Consult Room Positioning

During consultations, the team confidently introduces Cherry using clear, patient-friendly language:

• “This is a soft credit check – so it won’t impact your score.”
• “You may qualify for 0% APR for up to 24 months.”
• “There’s no upfront cost other than – you can get started today and choose a monthly payment that works for you.”

Structured Follow-Up System

New patient charts and treatment plans were organized into a dedicated follow-up system. The team maintained a consistent cadence of outreach to:

• Re-engage patients who didn’t immediately move forward
• Help patients return to schedule and complete treatment

Results

By integrating Cherry into both front-end patient conversations and backend workflows, the practice saw measurable improvements:

Production exceeded target

• Target: $181,990
• Actual: $186,499
• +$4,509 (+2.5%)

Collections improved

• Target: 95%
• Actual: 96.7%

New patient growth significantly outperformed expectations

• Target: 70
• Actual: 115
• +64% above goal

By proactively integrating Cherry into their patient journey – from pre-visit prep to post-consult follow-up – Dental One Associates – Marietta transformed financing into a driver of case acceptance, production growth, and overall patient experience.