How Fastest Labs of Chula Vista Nearly Doubled Monthly Revenue with Cherry
The Story
Fastest Labs of Chula Vista is a franchise testing lab located at 730 H St in Chula Vista, CA, offering a comprehensive range of DNA, drug, and alcohol testing services for individuals and employers. The lab is particularly known for its high-stakes DNA services — including paternity testing, non-invasive prenatal paternity (NIPP) testing, immigration testing, and legal DNA work — serving clients in emotionally urgent, time-sensitive situations where accuracy and speed are paramount.
The Goal
High-ticket DNA services like NIPP testing carry price points that stop clients cold — but unlike most purchases, DNA testing clients cannot easily come back later. These are emotionally urgent situations: confirming paternity, establishing parental rights, resolving prenatal questions. A client who cannot pay upfront does not comparison shop — they go home and wait. That delay has real human consequences, and it was costing the practice conversions it never got back. The goal was to remove the financial barrier between a client's need and their answer.
The Cherry Solution
Fastest Labs of Chula Vista made Cherry its primary financing option, presenting it proactively to every client rather than waiting for cost concerns to come up. For DNA clients facing a $400 to $500 price tag, Cherry converted what would have been a deferred decision into a same-day appointment. Clients got their answers immediately. The practice got paid the next business day. The urgency of DNA testing made Cherry's instant approval process especially impactful — there was no better fit for a client base that could not afford to wait.
Results
May 2026 became a record revenue month for Fastest Labs of Chula Vista — $17,000 in total revenue, with $14,570 coming specifically from DNA services, including 4 NIPP collections in the final two weeks alone. Prior ownership had averaged $8,900 to $9,000 per month in total revenue. Cherry was a direct contributor to nearly doubling that baseline. Cases that previously would have been deferred indefinitely were converted on the spot, with clients walking out the same day with the answers they needed.
In Their Words
Presenting Cherry as our primary option changed the equation for our DNA clients in a real way. People who come to us for paternity, prenatal, or relationship testing aren't shopping around — they need answers, and they need them now. Without financing, a $400–$500 price tag doesn't just lose us a sale, it delays someone's life-changing result. Cherry removes that paywall so clients get their answers the same day instead of waiting until they can afford it.
