The Story

Premier Chiropractic & Pilates is a well-established, all-inclusive wellness clinic in Woodland, CA, founded in 2003 by Dr. Christian Sherrill and Dr. Holidae Barrow. The practice offers a comprehensive range of services including chiropractic care, exercise rehabilitation, Pilates Reformer training, Barre classes, and HydroMassage therapy — all under one roof. Located in the historic Hotel Woodland, the practice has built a strong reputation in the community for personalized, patient-centered care focused on long-term health and wellness.

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The Goal

Dr. Sherrill had long been managing an in-house financing program — a time-consuming, operationally demanding process that put significant strain on him and his team. The practice needed a more reliable, scalable solution that would reduce the administrative burden of patient financing while still giving patients a clear path to afford care. The goal was to simplify collections, free up staff bandwidth, and maintain the high level of service Premier is known for.

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The Cherry Solution

Bringing on Cherry replaced Premier's in-house financing entirely, moving patient payment plans off Dr. Sherrill's plate and onto a platform purpose-built to handle it. The transition was smooth — staff picked up the platform quickly and saw the benefit almost immediately. Rather than spending time managing financing terms, following up on payments, or navigating collections, the team could redirect their energy toward patient care. Cherry handled the complexity so they didn't have to.

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Results

Within the first month of switching to Cherry, the staff at Premier Chiropractic & Pilates saved an estimated 4-6 hours per week previously spent managing in-house financing — time that had gone toward tracking payment schedules, following up on missed payments, and reconciling balances manually. Dr. Sherrill and his staff, who adopted the platform with ease, were able to redirect that time toward patient care and practice operations, resulting in a 25% increase in revenue. The financing conversation went from a source of stress to a quick, confident part of every patient interaction.