How Putnam Bright Smile Hit $495,000 by Making Cherry Their First Option

The Story

Putnam Bright Smile is a full-service general dentistry practice located in Brewster, New York. The practice offers a comprehensive range of services, including preventive care, crowns and bridges, dentures, cosmetic dentistry, dental implants, root canal treatment, and emergency care.

With a strong commitment to high-quality clinical outcomes, the team prioritizes making care accessible – especially for patients facing urgent or unexpected dental needs.

The Goal

Putnam Bright Smile set out to:

• Increase case acceptance
• Grow overall practice revenue
• Improve average ticket size
• Eliminate financial barriers that prevent patients from moving forward with urgent care

The Cherry Solution

Putnam Bright Smile integrated Cherry directly into its treatment presentation workflow, offering financing at the point of care and framing treatment in terms of simple, manageable monthly payments.

By presenting Cherry consistently to every patient, the team normalized financing as part of the conversation rather than an exception – leading to stronger engagement and higher utilization.

Cherry has been especially impactful in emergency situations, such as root canals, where patients are often in severe pain and require immediate treatment. Instead of delaying care due to cost concerns, patients are able to move forward right away.

Results

• 30%+ increase in case acceptance
• $4,500 average ticket size
• $495,000 in Cherry contracts since 2023

The Impact

By integrating Cherry into its workflow, Putnam Bright Smile has driven meaningful growth while improving the patient experience. The practice has increased revenue, elevated case acceptance, and maximized treatment value.

Most importantly, patients now have the ability to move forward with necessary care – especially in urgent situations – without delay. This has led to better clinical outcomes, higher patient satisfaction, and increased trust in the practice.

Clinical Context: Emergency Care

Procedures like root canals are often true dental emergencies, caused by severe infection or decay that leads to intense pain, swelling, or abscess. Immediate treatment is critical to stop the spread of infection, relieve discomfort, and preserve the natural tooth.

Delaying care can result in tooth loss or more serious systemic health complications. By offering accessible financing, Putnam Bright Smile has been able to help more patients receive timely treatment and ultimately save their natural teeth.