‍The Story

Raise Your Glasses is a boutique optical practice specializing in high-end, designer eyewear, with average purchases around $1,000+. After transitioning to a fully private pay model (no insurance), the practice faced new challenges: patients responsible for 100% out-of-pocket costs, hesitation around high upfront payments for luxury eyewear, and strong resistance to traditional financing—patients were reluctant to open new credit cards, resulting in very low utilization of CareCredit. High-value purchases often required additional decision time, and without flexible payment options, patients would delay purchases or opt for lower-priced alternatives. Even highly interested patients needed more flexibility to confidently move forward.

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The Goal

Patients hesitated at the moment of full upfront pricing, traditional financing(CareCredit) saw minimal usage due to credit card resistance, and high-ticket purchases created decision delays or reduced spend—patients often chose lower-priced frames or bought fewer pairs than desired. The core issue:patients wanted premium eyewear but lacked a comfortable way to pay.

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The Cherry Solution

Raise Your Glasses implemented Cherry to provide a flexible, non-credit card financing option that aligned with how their patients prefer to pay. Instead of leading with a financing brand, they normalized financing and removed stigma by positioning Cherry as a standard buy now, pay later option offered to all patients—a benefit, not a need-based solution—kept in line with their luxury, high-end positioning. Cherry addressed a key barrier by eliminating the need to open a new credit card, offering a faster, simpler approval process that was more appealing to patients who typically decline financing. Rather than driving upsells, Cherry enabled multiple frame purchases instead of just one, higher overall spend across transactions, and more flexibility for patients to choose what they actually want. Cherry was introduced during pricing conversations, allowing patients to instantly understand affordability, make decisions without delay, and move forward confidently.

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Results

Raise Your Glasses generated $12,000 in Cherry-financed revenue in the first month, across 8 patient checkouts, with strong early adoption—more usage in the first month than a full year of CareCredit. Patients are more likely to purchase multiple frames when given flexible payment options, and Cherry acts as a decision “closer,” with patients moving forward immediately instead of delaying. Patients also feel more comfortable selecting the frames they want without needing to compromise. Cherry helped Raise Your Glasses convert more patients at the point of decision, turning 100% of “maybes” into “yeses.”

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