How Zirker Family Dentistry Hit 90% Case Acceptance with Cherry
The Story
Zirker Family Dentistry is a general family dental practice based in Ammon, Idaho.
The Goal
Prior to Cherry, they were using CareCredit and Sunbit, but they were not meeting their patient goals. The application process for both of them was not ideal, and they weren’t getting strong enough approvals. They also had some complaints coming back from patients after experiencing CareCredit’s deferred interest structure. They’ve also achieved the following milestones that align with their stated goals:
- Case acceptance was also a goal for them, and they’ve moved the needle around 35-40%.
- They were having to turn away around a third of their patients with emergency situations, and Cherry has really filled the gap on this front.
The Cherry Solution
The practice's treatment coordinator now offers Cherry to every patient as the first financing option. In one case, a husband was able to move forward with $4,000 of dental work for his wife on the spot — work she otherwise would have had to delay in pain. The practice's perio program, which typically runs $3,000-$5,000 after insurance, has only ever been completed by patients financing through Cherry.
Results
Case acceptance has climbed steadily since adopting Cherry — from roughly 55-60% up to about 90% today. Emergency patients who once had to be turned away are now able to get treatment the same day, and higher-cost treatment plans like the perio program are moving forward that wouldn't have otherwise.
In Their Words
Cherry is our primary in-house financing option for our patients. It has allowed us to help more patients, especially in emergency situations, while increasing our case acceptance tremendously. We're able to offer interest-free options for several months, which patients really appreciate. The application process is quick and easy. We have loved Cherry — they're our only option for patients due to how much more they've helped compared to other options we've had in the past.
