As out-of-pocket costs continue to rise across healthcare specialties — from med spas and dermatology clinics to dental offices, veterinary practices, vision centers, and beyond — patients and practice owners alike are evaluating their options more carefully than ever. Patients want payment options that actually work for their budget. Practice owners want platforms that support revenue growth, improve client retention, and streamline daily workflows.

Two platforms that frequently come up in this conversation are Cherry Payment Plans and RepeatMD. While they serve some overlapping specialties, they operate across different parts of the healthcare landscape and approach patient care very differently.

Cherry is a dedicated patient financing platform — a BNPL solution built specifically for healthcare across a wide range of specialties. RepeatMD, on the other hand, is an AI-powered SaaS platform focused on loyalty, ecommerce, and membership management — including tools for social media-driven marketing and patient engagement — with patient financing available as one feature within a broader suite of tools.

Understanding what each platform does — and where they differ — can help patients make smarter financing decisions and help practice owners choose the right fit for their specific needs.

Cherry Payment Plans: How It Works

Cherry is a healthcare-focused BNPL patient financing platform built to make care more accessible for patients across a wide range of specialties, and for the providers who treat them. Rather than navigating a bank loan or putting treatment costs on a high-interest credit card, patients can split their costs into predictable monthly payments through a process that takes less time than filling out a waiting room form.

Cherry works with more than 60,000 providers, spanning a broad range of healthcare specialties including

• Aesthetics practices
• Dermatology clinics
• Plastic surgery centers
• Wellness clinics
• Dental offices
• Orthodontics offices
• Veterinary clinics
• Vision care practices
• Hearing care practices

For patients, getting started is simple. The application takes just 35 seconds, can be completed from a phone or at the point of care, and uses only a soft credit pull — never a hard credit pull — so there's no risk to their credit score at any point. Approval decisions are instant, and up to 90% of borrowers are approved across all credit profiles, including those with less-than-perfect credit.

Approved patients can access financing up to $50,000 with repayment terms from 1-60 months, giving them real flexibility over how much they pay each month. For qualified borrowers, true 0% APR options are available — with no deferred interest ever. Patients manage their repayment easily through an online dashboard using a debit card, credit card, or bank account, and Cherry's dedicated customer support team is available by phone number, email address, and chat whenever help is needed.

For practice owners, Cherry handles the heavy lifting. Practices receive upfront payment within 2-3 business days, and Cherry manages payment processing, underwriting, and repayment servicing from there. There are no setup fees, no subscription costs, and no hidden charges — just the lowest merchant fees in the industry.

Cherry offers:

• A 35-second application process with no hard credit pull ever
• Flexible financing options up to $50,000
• Monthly repayment terms from 1-60 months
• True 0% APR options for qualified borrowers
• No deferred interest
• Upfront payment to providers within 2-3 business days
• Streamlined repayment servicing managed directly by Cherry
• The lowest merchant fees in the industry
• Healthcare-focused financing workflows across 60,000+ providers

RepeatMD: How It Works

RepeatMD is an AI-powered SaaS platform built around what the company calls its MedCommerce™ Engine. Where Cherry is focused exclusively on patient financing across healthcare specialties, RepeatMD is designed to help aesthetic and wellness practices grow revenue, drive patient engagement, and build long-term client retention — all through a branded mobile app delivered directly to patients' smartphones.

Over 4,000 practices use RepeatMD across medical spas, cosmetic dermatology practices, plastic surgery offices, wellness and integrative medicine clinics, cosmetic dental practices, and chiropractic offices.

The platform is built on five core principles: patients live on mobile, they want to shop online anytime, they love rewards, they buy memberships, and they want greater affordability. RepeatMD's platform is designed around each of these behaviors, combining several tools into one cloud-based solution.

RepeatMD's core features include:

• Mobile Rewards: A patient rewards program delivered through the branded app, designed to drive first-time and repeat purchases by giving patients points and perks for engaging with the practice.
  
• Membership Management: Tools that allow practices to create and sell membership programs directly through the app, creating a predictable recurring revenue stream and encouraging patients to return regularly.
  
• Ecommerce (24/7 Shopping): Patients can browse and purchase treatments, packages, and gift cards directly through the app — outside of office hours, creating a revenue stream that runs around the clock.
  
• AI Treatment Advisors: An AI-powered tool that answers patient questions, recommends treatments, and drives direct bookings or sales.
  
• Patient Engagement: SMS messaging, push notifications, and marketing automation tools to keep patients engaged between visits. RepeatMD helps practices strengthen their online presence through marketing efforts featuring in-app promotions and social media integrations, and more.
  
• SkinDrop: A skincare ecommerce feature that allows practices to sell 3,000+ professional skincare products — including SkinCeuticals — through their app with zero inventory or overhead.
  
• Business Intelligence: Analytics tools that provide insights into patient behavior, referrals, and revenue trends.
  
• Patient Financing: Financing powered by Affirm, embedded directly into the RepeatMD app.

RepeatMD's branded app is built for the practice within 30 days or less and is available for patients to download through the App Store on iPhone and other devices. The platform also supports partnerships with major brands in the aesthetics industry, expanding the tools and products available to practices on the platform.

Pricing is flexible and varies by practice — RepeatMD does not publish specific plan pricing publicly and directs interested practices to book a demo. RepeatMD also offers educational resources including a blog, video library, and webinar content to help practices get the most out of the platform.

Cherry vs RepeatMD: Quick Comparison

Patient Financing: A Closer Look

Patient financing is the most direct area of overlap between Cherry and RepeatMD — and it's also where the differences matter most, both for patients evaluating their payment options and for practice owners deciding which financing solution to offer.

Cherry Payment Plans

Cherry's entire platform is built around patient financing. For patients, that means a 35-second application, an instant decision, no hard credit pull, and no risk to their credit score when they apply. Up to 90% of applicants are approved across all credit profiles, which means patients with a wide range of financial situations can access care they might otherwise delay or decline.

Qualified borrowers can access true 0% APR financing with no deferred interest — an important distinction. With deferred interest financing, interest that appears to be waived can be applied retroactively if the balance isn't paid off within the promotional period. Cherry does not use deferred interest. Patients can also choose flexible repayment terms from 1-60 months, giving them more control over their monthly payment amount. Financing is available up to $50,000.

For practice owners, Cherry manages repayment servicing directly, pays the practice upfront within 2-3 business days, and charges the lowest merchant fees in the industry — with no setup fees or subscription fees.

RepeatMD

RepeatMD offers patient financing as one feature within its broader platform, powered by Affirm. Patients financing through RepeatMD can access carts up to $30,000 with repayment terms of 3, 6, 12, 18, 24, or 36 months. APR ranges from 0% to 36% depending on creditworthiness and term length, and Affirm uses soft credit checks rather than hard pulls.

RepeatMD reports an 80%+ approval rate through Affirm, and the platform charges practices a flat fee of 3.99% + $0.30 per transaction — which the company positions as competitive relative to other financing providers. There are no late fees for patients.

Because financing is one module within RepeatMD's SaaS platform rather than its core function, the overall financing workflow is designed to complement the other tools in the platform — rewards, memberships, ecommerce — rather than operate as a standalone financing solution.

Key differences include:

• Cherry offers financing up to $50,000; RepeatMD's Affirm-powered financing supports carts up to $30,000
• Cherry provides repayment terms from 1-60 months; RepeatMD offers 3-36 months
• Cherry offers true 0% APR with no deferred interest for qualified borrowers; RepeatMD's Affirm financing ranges from 0-36% APR
• Cherry approves up to 90% of applicants across credit profiles; RepeatMD reports 80%+ approval through Affirm
• Cherry is a dedicated financing platform; RepeatMD offers financing as one feature within a broader engagement platform

Patient Loyalty, Retention, and Engagement

While Cherry focuses on making care affordable at the point of treatment, RepeatMD approaches patient retention from a different angle — through loyalty, engagement, and in-app commerce.

For Patients

RepeatMD's patient-facing experience is built around the branded mobile app. Patients can download the app, earn rewards points on purchases and visits, redeem perks, browse and buy treatments or skincare products at any time of day, and access financing — all in one place. The rewards program is designed to give patients a sense of progress and gratification each time they engage with the practice, whether or not they're receiving a treatment that day.

For Practices

For practice owners, RepeatMD's loyalty and engagement tools address a common challenge for practices: how do you keep patients coming back? The platform allows practices to create and manage membership programs directly through the app, send targeted SMS and push notifications, run promotions, and access business intelligence data on patient behavior and referral patterns.

Cherry addresses retention differently — by making care financially accessible in the first place. When patients can afford to say yes to treatment through flexible financing with no deferred interest and a fast, frictionless application, they're more likely to return to the practice that made that possible. And for aesthetic practices using Allē, Cherry's integration means patients earn loyalty rewards on every financed treatment.

Key differences include:

• RepeatMD offers a built-in loyalty and rewards program; Cherry integrates with Allē, the country's leading aesthetics rewards platform, for practices already in that ecosystem.
• RepeatMD includes membership management and patient engagement tools via SMS, push notifications, and in-app messaging.
• Cherry drives repeat visits through financing accessibility and a seamless patient experience; RepeatMD drives repeat visits through rewards, memberships, and ongoing engagement tools.
• Cherry charges practices only a merchant fee, while RepeatMD charges a subscription fee of $700 according to one reviewer, as well as merchant fees through Affirm.

Revenue Generation and Practice Growth

Both platforms contribute to practice revenue growth — but through fundamentally different mechanisms.

For Practices

RepeatMD's approach to revenue generation centers on creating what it calls "lights-off revenue" — sales that happen automatically, outside of office hours, through the MedCommerce™ Engine. The platform's ecommerce functionality allows practices to sell treatment packages, gift cards, and skincare products 24/7. Membership programs create predictable revenue, turning one-time visitors into repeat customers and building a sustainable recurring revenue stream. SkinDrop adds another high-margin avenue for driving revenue by allowing practices to sell professional skincare products without inventory overhead.

Cherry's contribution to revenue growth is rooted in treatment acceptance. When patients have access to a fast, accessible, flexible financing option — with a 35-second application, up to 90% approval, and no deferred interest — they're more likely to move forward with higher-value treatments rather than opting for lower-cost alternatives or deferring care. For practices, that means more consultations convert to booked procedures. Cherry also pays providers upfront within 2-3 business days, supporting healthy cash flow even as patients repay over time.

For Patients

For patients, RepeatMD's revenue-generating tools mean more ways to engage with a practice they trust — buying skincare products, gifting treatments to friends and family, or committing to a membership that makes regular visits more predictable and affordable. Cherry's financing makes individual high-margin treatments more accessible by breaking costs into manageable monthly payments without surprise fees.

Key differences include:

• RepeatMD generates revenue through ecommerce, memberships, and 24/7 in-app sales; Cherry generates revenue lift through increased treatment acceptance and financing accessibility
• RepeatMD creates predictable recurring revenue via membership programs; Cherry creates cash flow certainty for practices through upfront provider payment
• RepeatMD offers additional revenue streams like skincare ecommerce; Cherry focuses on maximizing the value of each patient consultation through accessible financing

Platform, Integrations, and Ease of Use

For Patients

Cherry's patient-facing experience is intentionally minimal — a 35-second mobile application with an instant decision and an online dashboard for managing payments. There's no app to download, no account to manage beyond repayment, and no ongoing interaction required. That simplicity is a feature: patients who are focused on getting care, not navigating a platform, can manage their payments easily on their own — and Cherry's support team is always available by phone, email, or chat if they need help.

RepeatMD offers a different patient-facing experience through its branded mobile app — one centered on ongoing engagement, in-app shopping, and loyalty rewards. The user interface is designed around an intuitive interface, making it easy for patients to browse treatments, redeem rewards, and manage memberships directly from their phone. Patients who want a more ongoing relationship with their provider through a dedicated app may find this appealing. It's available on iPhone through the App Store.

For Practices

Cherry integrates directly into medical practice workflows with no setup fees or subscription costs. Practices can offer Cherry at the point of sale, and Cherry handles underwriting, repayment servicing, customer support, and payment collection — keeping administrative burden low. Cherry also integrates with EMR systems to support streamlined workflows. Dedicated customer support is available to practices by phone number, email, and chat. Cherry also provides practices with free marketing materials — including social media templates, email templates, website banners, and in-office signage — to help communicate financing options to patients and strengthen their marketing efforts.

RepeatMD's onboarding process involves building a fully branded app for the practice, which the company completes within 30 days or less. The platform integrates with EMR systems via API and is designed as an all-in-one management tool for customer engagement and revenue generation. For practices focused on optimizing their marketing efforts and building a stronger online presence, RepeatMD's suite of tools — from SMS campaigns to in-app promotions — centralizes much of that work in one place.

Because RepeatMD is a feature-rich SaaS platform, practices may find that it requires more initial setup and staff onboarding compared to a purpose-built financing tool like Cherry. RepeatMD does not publish specific pricing and directs practices to book a demo to discuss plan options.

Key differences include:

• Cherry is a focused, financing-first tool with minimal setup and no subscription fees; RepeatMD is a broader SaaS platform combining loyalty, ecommerce, and engagement features in a branded app
• Both platforms integrate with EMR systems
• Cherry keeps the patient-facing experience fast and frictionless; RepeatMD offers a different app-based experience centered on ongoing engagement and in-app shopping
• Cherry patients can manage financing directly from any browser with no app download required; RepeatMD's experience lives inside a dedicated practice app

Industries and Practice Types Served

There is meaningful overlap between Cherry and RepeatMD in the aesthetic and wellness space, but Cherry's reach extends across the much broader healthcare landscape.

RepeatMD primarily serves aesthetic and wellness practices: medical spas, cosmetic dermatology clinics, plastic surgeons, wellness and integrative medicine practices, cosmetic dental offices, and chiropractors. Its tools — rewards programs, membership management, ecommerce — are designed for practices where patients return regularly for elective or maintenance treatments.

Cherry serves all of those same practice types, and extends significantly further. In addition to med spas, dermatology, and plastic surgery, Cherry is widely used across general dentistry, orthodontics, veterinary medicine, vision care, hearing care, and more. For patients seeking financing across a broader range of healthcare categories, or for practices that serve patients with diverse medical needs, Cherry's reach across 60,000+ providers offers more flexibility.

For practice owners, the question of fit comes down to specialty and use case: RepeatMD is purpose-built for aesthetic and wellness practices where ongoing patient engagement and loyalty are central to the business model. Cherry is purpose-built for any healthcare provider — across dozens of specialties — where accessible patient financing drives treatment acceptance and practice growth.

Final Thoughts on Cherry vs RepeatMD

Cherry and RepeatMD are built to solve different problems. RepeatMD is a MedCommerce™ SaaS platform for practices that want to drive loyalty, manage memberships, and sell treatments 24/7 through a branded mobile app. Cherry is a dedicated patient financing platform — offering the fastest application in the industry, the highest approval rates, the lowest merchant fees, and true 0% APR with no deferred interest — across more than 60,000 healthcare providers.

For practices focused on financing accessibility and treatment acceptance, Cherry is the stronger fit. For practices focused on loyalty and ecommerce, RepeatMD fills a different need. Many practices use both.

Want to see what flexible financing could do for your practice? Find out why Cherry is chosen first by providers more than 80% of the time over competitors. Claim your personalized demo today.