Health & Wellness

Top Choice for Health & Wellness Providers

Treat more patients with Cherry Payment Plans for expenses up to $30,000. Payment plans range from 6 weeks of always interest-free to 60 months with qualifying 0% APR.

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Reduce merchant fees by as much as 50%

Increase case acceptance by 50%

Get paid 100% upfront

Approve up to 90% of patients for a zero-interest offer

More Patients,More Treatments,
More Happiness.

+50% increase
in case acceptance

+67% increase
in ticket size

~90% industry-leading
patient approval rate

Approvals exclusive
to your practice

BOOK YOUR FREE DEMO

Save on Time & Money

Lower your
merchant fees

Save as much as 50% on your merchant processing fees.

Get paid
upfront

Receive full payment in 2-3 business days. Easily improve your cash flow.

Reduce billing
headaches

Cherry handles repayment directly with your patient, so you can focus on providing care.

BOOK YOUR FREE DEMO

Health & Wellness Provider FAQs

What is Cherry?

Cherry is the healthcare-focused financing company preferred by over 80% of practices compared to competitors. It helps patients pay for optometry and eye care services by breaking a purchase amount into manageable monthly payments or weekly installments. Vision providers can use Cherry to offer flexible financing options for services like eye exams, eyewear, contact lenses, laser eye surgery, cataract surgery, and elective procedures such as LASIK eye surgery or PRK.

Cherry allows practices to get paid the full purchase amount upfront, while patients pay over time. This creates a better checkout experience for patients and helps eye doctors improve access to vision care without the hassle of managing in-house payment plans.

How do Cherry Payment Plans work?

Cherry makes vision financing simple and transparent:

Patients complete a 35-second application online or checkout, filling out basic details like name and date of birth. A soft credit check is used to prequalify patients without hurting their credit score. Cherry never uses a hard credit check during the application process.
If approved, patients instantly see available financing plans, like our Pay in 4 (split into four equal interest-free payments) and longer-term loans with special financing options for qualified borrowers, like true 0% APR (no deferred interest traps).
The eye care provider receives the full upfront payment (minus a small merchant fee), typically within 2–3 business days.
Patients repay Cherry over time using their preferred payment methods, such as debit card, credit card (including Visa, Mastercard, and American Express), or ACH.

This streamlined application process helps patients understand their payment options before committing, reducing friction and improving conversion at checkout.

Why should vision practices offer Cherry financing?

Many patients delay vision care due to upfront costs — especially for elective procedures like LASIK, premium prescription lenses, or a new pair of glasses. Cherry removes this barrier by allowing patients to buy now and pay later with clear, predictable payment plans.

Vision providers benefit from:

A 35-second application that never hurts credit score
Instant credit decisions
Flexible financing plans with loan amounts up to $30,000 and terms as long as 60 months
High credit approval rates across credit profiles (up to 91%)
No hidden fees, deferred interest, or compounding interest
Upfront payment to the practice
Improved acceptance of vision correction procedures and eyewear upgrades
Reduced administrative hassle compared to in-house payment plans
Exclusive approvals
The lowest merchant fees in the industry

Cherry helps eye care practices grow revenue while making life-changing vision care more accessible.

What vision services are eligible for Cherry financing?

Cherry can be used for a wide range of vision care and eye care services. For elective procedures like LASIK, practices often begin with a free consultation so patients understand candidacy and total LASIK cost before choosing a financing plan. Common treatments financed through Cherry include:

Eye exams and routine vision care
Prescription eyeglasses, including prescription sunglasses
Contact lenses and specialty prescription lenses
Premium eyewear and lens upgrades
LASIK eye surgery, PRK, and other laser vision correction procedures
Cataract surgery and related medical expenses
Elective procedures not fully covered by insurance plans

Whether a patient is purchasing eyewear in-store or financing a laser vision correction procedure, Cherry allows them to shop now and pay over time.

Does Cherry perform a hard credit check?

No. Cherry never performs a hard credit check. We use a soft credit check that does not hurt credit score. This allows patients to explore financing options without risk or pressure.

What financing options does Cherry offer for vision care?

Cherry offers flexible payment options designed for healthcare, including vision care:

Loan amounts from $200 up to $30,000
Repayment terms from 1-60 months
Interest-free payments for Pay in 4
Monthly plans with true qualifying 0% APR and no compounding interest
Fixed interest rates with no hidden fees

Patients choose the payment plan that best fits their budget and eligibility.

How quickly can vision practices start offering Cherry?

Eye care providers can begin offering Cherry the same day. There’s no lengthy onboarding process, and practices receive free marketing materials to promote financing options both in-store and online.

What is Cherry’s approval rate?

Cherry has an industry-leading approval rate of up to 90% across credit profiles, including patients with limited or less-than-perfect credit history. This makes Cherry accessible to a wider range of patients compared to traditional lenders or medical credit cards. Our patient-friendly terms are one of the reasons providers lead with Cherry first 5x more often than CareCredit, PatientFi, Sunbit, and other financing partners.

Does Cherry report to credit bureaus?

Yes. Cherry reports payment history to Equifax, Experian, and TransUnion. On-time payments may help patients build credit over time.

How do patients make down payments?

A down payment equal to the first installment is collected at checkout. Patients can use a debit card, credit card, or ACH. Credit card payments include a small processing fee of 2.99% for the cardholder. Payments via prepaid card or promo code are not accepted.

Can patients manage their payment plans online?

Yes. Patients can manage monthly payments, update payment methods, and view balances through a secure online dashboard.

What if patients need help or have questions?

Cherry’s US-based customer support team handles all questions related to financing, including payment schedules, late fees, interest rate details, and account updates. This allows your staff to stay focused on patient care.

How is Cherry different from CareCredit and other financing options?

Against the leading competitor, Cherry is offered first five times more often to patients. Unlike the CareCredit credit card or Alphaeon Credit, Cherry is not a revolving credit card and does not rely on deferred interest. Cherry offers installment-based financing plans with clear terms — no origination fee, no prepayment penalties, and no hidden fees — while avoiding the friction of requiring patients to open new accounts or manage revolving debt.

Compared to options like Afterpay, Klarna, Affirm.com, or buy-now-pay-later tools designed for retail, Cherry is built specifically for healthcare and vision care. It supports higher purchase amounts, longer repayment terms, and works seamlessly in-store and at checkout for medical services.

Who benefits most from Cherry vision financing?

Cherry is ideal for patients seeking affordable payment options for:

LASIK financing and laser eye surgery
Premium eyewear and prescription glasses
Vision correction procedures not fully covered by insurance benefits
Out-of-pocket medical expenses

It’s especially helpful for patients who want to prequalify before committing, avoid the hassle of traditional loans, or prefer paying with pre-tax dollars.

Can patients use Cherry with vision insurance, FSAs, or HSAs?

Yes. Patients can use Cherry alongside benefits from insurance carriers such as VSP. Cherry can help cover deductibles, copays, and expenses not fully paid by an insurance provider — like the cost of LASIK, for example.

Patients may also combine Cherry with flexible spending accounts (FSA) or health savings accounts (HSA) to use pre-tax dollars for eligible vision care expenses.

Why do patients finance vision care even when they have insurance?

Many insurance plans have deductibles, coverage limits, or exclusions for elective treatment like a LASIK procedure or premium eyewear. Financing helps bridge the gap between insurance coverage and the average cost patients are responsible for.

Cherry allows patients to move forward with care now instead of delaying treatment due to upfront costs.

How does Cherry compare to other payment methods?

Patients often compare Cherry to credit cards, personal loans, or other BNPL providers.

Credit cards: Unlike credit cards, Cherry supports higher purchase amounts with fixed installment plans and never uses deferred interest or revolving balances.
Personal loans: Compared to personal loans, Cherry offers faster approval with no hard credit check and true qualifying 0% APR options that traditional personal loans typically don’t offer.
Buy now, pay later (BNPL) providers: Unlike retail BNPL tools, Cherry is built specifically for healthcare, offering longer repayment terms and predictable monthly payments for larger treatment costs.

This makes Cherry a simpler, more transparent option for healthcare payment plans with less confusion at checkout.

Are there origination fees, annual fees, or hidden fees?

No. Cherry does not charge origination fees, prepayment penalties, or an annual fee. Patients can pay off early with no penalty. Late fees may apply if payments are missed.

What happens if a refund is needed?

Refunds can be issued through the Cherry Provider Portal. Full and partial refunds are supported within 60 days of purchase. After that, it’s up to the practice to coordinate directly with the patient.

Full Refunds: A full refund cancels the patient’s contract. The practice receives reimbursement from Cherry for processing fees, and the patient receives a credit for any remaining balance owed.‍
Partial Refunds: A partial refund issues a partial credit to the patient, not to exceed the full remaining balance. Cherry prorates and reimburses the practice’s processing fees. Partial refunds can be performed multiple times and only up to the full remaining balance.

What makes Cherry’s vision financing different?

Cherry is built for healthcare, not retail. It supports higher purchase amounts, flexible eligibility, and structured financing plans that work for both patients and providers.

By offering clear payment options for vision care, Cherry helps eye care practices increase access to services that improve quality of life — from everyday eyewear to life-changing laser vision correction. With a fast, patient-friendly application, flexible financing terms, and the lowest merchant fees in the industry, Cherry has become the preferred financing partner of over 80% of practices when compared head-to-head.

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More Happiness.

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